No. 1
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As European pricing decline, MNOs will seek to generate additional revenues via more precise packages and out of allowance packages.
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No. 2
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Low cost devices will continue to spread with lower price points and monthly rentals.
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No. 3
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The number of LTE 4G users will continue to gain momentum but the price premium will continue to be eroded.
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No. 4
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Disruptive MNO pricing will continue to drive overall market rates in many markets.
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No. 5
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The practice of separation of the handset from usage bundles will continue to be adopted by the MNOs.
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No. 6
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The bundling of content and usage will continue to be used as a differentiator by MNOs.
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No. 7
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Bring Your Own Device (BYOD) plans will continue to spread sparking a rewards race.
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No. 8
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Roaming pricing will continue to diverge between Europe and the Rest of the World.
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No. 9
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FTTH & Fibre Broadband services deployments will continue, with additional content bundles.
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No. 10
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As MNO pricing remains competitive, MNO cost cutting & consolidation will continue into 2015.
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