Publication Date: May 2010

Synopsis

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A new subscription service from Tariff Consultancy Ltd (TCL) shows a steady growth in mobile customers during 2009, steady churn but falling ARPU levels. MNOs are boosting data services and their smart phone presence in order to attract new high value subscribers. .

This bi-annual subscription service tracks and analyses  key metrics of subscriber figures, ARPU and Churn in addition to an analysis on the key new product and pricing initiatives launched by the 30 MNOs operating in eight European countries.

Key questions addressed in this service

• How many prepaid and postpaid subscribers were there at the end of 2008 and 2009
• Of the postpaid or prepaid customer basis, which ones have has experienced growth or seen a decrease since 2008.
• Which operators have the highest blended ARPU, and how have these changed over a 12-month period.
• How have the churn rates changed over the last 12-month period.
• What pricing initiatives have the 30 covered operators taken over the last few months in 2009.

Coverage

Key Topics

   Executive Summary

   Methodology

   Country Analysis 

    France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland & the UK.
    Each country features the following sections:

     1.1  Mobile MNO Subscriber numbers trends  

     1.2  Mobile MNO blended ARPU trends  

     1.3  Mobile MNO blended Churn trends  

     1.4  Key new mobile MNO pricing initiatives

   Conclusion

What does a 1-year subscription includes

A report published twice a year including the statistics and latest pricing trends with an effective date of 30^th December and 30^th June.

A List of Figures used in the survey  

Figure 1: Table of the MNOs that are included in this survey

Figure 2: Table of MNO Mobile Penetration rates (end of 2009)   

Figure 3: Chart of MNO Mobile Penetration rates (end of 2009)

Figure 4: Chart of the split between mobile MNO Pay Monthly & Pre Pay subscriber numbers (end of 2008) 

Figure 5: Chart of the split between mobile MNO Pay Monthly & Pre Pay subscriber numbers (end of 2009)

Figure 6: Chart of the Total Pay Monthly subscriber base (at the end of 2008 and the end of 2009)

Figure 7: Chart of the Total Pre Pay subscriber base (at the end of 2008 and the end of 2009)

Figure 8: Table of all mobile MNO subscriber increase (or decrease) from the end of 2008 to the end of 2009  

Figure 9: Chart of all mobile MNO subscriber increase (or decrease) from the end of 2008 to the end of 2009)

FRANCE

Figure 10: Chart of French mobile MNO subscriber market share at the end of 2009

Figure 11: Chart of French mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 12: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 13: Chart of French mobile MNO blended annualised ARPU at the end of 2008 and the end of 2009

Figure 14: Chart of French mobile MNO blended annualised churn at the end of 2008 and the end of 2009

GERMANY

Figure 15: Chart of German mobile MNO subscriber market share at the end of 2009

Figure 16: Chart of German mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 13: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 14: Chart of German mobile MNO blended annualised ARPU at the end of 2008 and the end of 2009

Figure 15: Chart of German mobile MNO blended annualised churn at the end of 2008 and the end of 2009

ITALY

Figure 16: Chart of Italian mobile MNO subscriber market share at the end of 2009

Figure 17: Chart of Italian mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 18: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 19: Chart of Italian mobile MNO blended annualised ARPU at the end of 2008 and the end of 2009

Figure 20: Chart of Italian mobile MNO blended annualised churn at the end of 2008 and the end of 2009

NETHERLANDS

Figure 21: Chart of Dutch mobile MNO subscriber market share at the end of 2009

Figure 22: Chart of Dutch mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 23: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 24: Chart of German mobile MNO blended annualised ARPU at the end of 2008 and the end of 2009

Figure 25: Chart of German mobile MNO blended annualised churn at the end of 2008 and the end of 2009

SPAIN

Figure 26: Chart of Spanish mobile MNO subscriber market share at the end of 2009

Figure 27: Chart of Spanish mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 28: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 29: Chart of Spanish mobile MNO blended annualised ARPU as of the end of 2008 and the end of 2009

Figure 30: Chart of Spanish mobile MNO blended annualised churn at the end of 2008 and the end of 2009

SWEDEN

Figure 31: Chart of Swedish mobile MNO subscriber market share at of the end of 2009

Figure 32: Chart of Swedish mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 33: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 34: Chart of Swedish mobile MNO blended annualised ARPU at the end of 2008 and the end of 2009

Figure 35: Chart of Swedish mobile MNO blended annualised churn at the end of 2008 and the end of 2009

SWITZERLAND

Figure 36: Chart of Swiss mobile MNO subscriber market share at the end of 2009

Figure 37: Chart of Swiss mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 38: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 39: Chart of Swiss mobile MNO blended annualised ARPU at the end of 2008 and the end of 2009

Figure 40: Chart of Swiss mobile MNO blended annualised churn at the end of 2008 and the end of 2009

UK

Figure 41: Chart of UK mobile MNO subscriber market share at the end of 2009

Figure 42: Chart of UK mobile MNO subscriber growth at the end of 2008 and the end of 2009

Figure 43: Chart of French mobile MNO subscriber increase/decrease numbers (end of 2008 and the end of 2009) 

Figure 44: Chart of UK mobile MNO blended annualised ARPU at the end of 2008 and the end of 2009

Figure 45: Chart of UK mobile MNO blended annualised churn at the end of 2008 and the end of 2009

CONCLUSIONS

Figure 46: Chart of average blended annualised ARPU in Euro by MNO at the end of 2009

Figure 47: Chart of average blended annualised churn in per cent by MNO at the end of 2009