About the Tariff Trend SnapShot Service. It is a Research & Analysis Service published by Tariff Consultancy Ltd (TCL) providing a brief snapshot analysis of a new pricing trend for mobile or fixed line services seen by TCL analysts. It is published approximately every fortnight (for 20 issues a year).

The service can be purchased as a 1-year subscription or as individual SnapShots.

The TCL Tariff Trends SnapShot #52 (Series 2015) - The use of subbrands
In SnapShot 52, TCL analyses the use of sub-brands, by the fixed & mobile telecoms operator. In March 2015 there was mixed news for the sub brand. Swisscom announced that it would be introducing a low cost fixed Broadband sub brand from April, and that KPN would be abolishing its Hi mobile sub brand from the beginning of May. But other MNOs around the world continue to offer sub brands, with a focus on either the low cost no frills service or the youth segments.

Agenda
1 .Introduction – The introduction of new telecoms sub brands  
2. The performance of telecoms sub brands since introduction   
3. Examples of new telecoms sub brands worldwide 
4. Conclusion – The future of the telecoms sub brand       

Key companies mentioned in this SnapShot include:
Congstar (Germany), Fonic (Germany), giffgaff (UK), Glow (Pakistan), Hi (Netherlands), M6 Mobile (France), Moche (Portugal), OTELO (Germany), Quan (Argentina), Sosh (France), TIM Young (Italy), Tuenti (Argentina), wingo (Switzerland) & Yorn (Portugal).

Deliverable
PowerPoint 28 slides packed with information and pricing examples.

Related products:
1-year subscription to Telecoms Pricing Today - Daily
1-year subscription to Tariff Trends SnapShots
or individual Tariff Trends SnapShots, titles published to-date include:

2015 Snapshot Series includes

Tariff Trends SnapShot 41: French Mobile Pricing Update
Tariff Trends SnapShot 42: Asian Mobile Value Added Services
Tariff Trends SnapShot 43: LTE-Advanced Pricing
Tariff Trends SnapShot 44: Top Ten Pricing Trends for 2015
Tariff Trends SnapShot 45: Handset Purchase Plans
Tariff Trends SnapShot 46: Pricing for the Apple iPhone 6
Tariff Trends SnapShot 47: VoLTE, HD and Voice Plans
Tariff Trends SnapShot 48: OTT services with Mobile Plans
Tariff Trends SnapShot 49: Smartphones in Emerging Markets
Tariff Trends SnapShot 50: High Capacity Mobile Data Bundles
Tariff Trends SnapShot 51: High Mobile Messaging
Tariff Trends SnapShot 52: The use of Sub-brands
Tariff Trends SnapShot 53: Russian Mobile Pricing
Tariff Trends SnapShot 54: Japan Mobile Pricing
Tariff Trends SnapShot 55: Sprint and T-Mobile Disruptiive Pricing in the USA
Tariff Trends SnapShot 56: Digital MVNOs

2014 Snapshot Series includes:

Tariff Trends SnapShot No. 21: Mobile in Africa
Tariff Trends SnapShot No. 22: Mobile Voice Pricing
Tariff Trends SnapShot No. 23: Latest trends in Pre Pay services
Tariff Trends SnapShot No. 24: The introduction of Pre Pay 4G LTE services
Tariff Trends SnapShot No. 25: Ten trends to watch for 2014
Tariff Trends SnapShot No. 26: French Mobile Pricing Trends
Tariff Trends SnapShot No. 27: Indian Mobile and its prices
Tariff Trends SnapShot No. 28: Pricing in the Middle East
Tariff Trends SnapShot No. 29: Shared Device Service Pricing
Tariff Trends SnapShot No. 30: Mobile Pricing and Competition in South America
Tariff Trends SnapShot No. 31: Mobile Content Pricing
Tariff Trends SnapShot No. 32: LTE Pricing and its trends (2012 to 2014)
Tariff Trends SnapShot No. 33: IDD and Roaming Bundles
Tariff Trends SnapShot No. 34: Mobile Pricing in Eastern Europe
Tariff Trends SnapShot No. 35: Family Mobile Tariff Plans
Tariff Trends SnapShot No. 36: Changes in mobile roaming pricing
Tariff Trends SnapShot No. 37: Mobile Pricing in China
Tariff Trends SnapShot No. 38: Scandinavian Mobile Pricing Trends
Tariff Trends SnapShot No. 39: Mobile Data Pricing in Emerging Markets
Tariff Trends SnapShot No. 40: Pricing for QoS and Bundling

2013 Snapshot Series includes:

Tariff Trends SnapShot No 1: Developments in EU roaming
Tariff Trends SnapShot No 2: The impact of the launch of Free Mobile in France
Tariff Trends SnapShot No 3: Developments in the Spanish mobile market (the unbundling of subsidised handsets)
Tariff Trends SnapShot No 4: Pricing for new LTE services launched to date
Tariff Trends SnapShot No 5: Pricing for the Youth Segment
Tariff Trends SnapShot No 6: Latest trends in Mobile Data Pricing
Tariff Trends SnapShot No 7: The key mobile pricing trends into 2013
Tariff Trends SnapShot No 8: MVNO in Europe
Tariff Trends SnapShot No. 9: MNOs and the challenge of Over The Top (OTT) services
Tariff Trends SnapShot No. 10: Messaging
Tariff Trends SnapShot No. 11: MNO new entrant
Tariff Trends SnapShot No. 12: MNO strategies in times of recession
Tariff Trends SnapShot No. 13: Mobile Banking Trends
Tariff Trends SnapShot No. 14: Competition TV/Broadband in the UK (Sky&BT)
Tariff Trends SnapShot No. 15: New moves in FMC services
Tariff Trends SnapShot No. 16: FTTH Pricing
Tariff Trends SnapShot No. 17: M2M
Tariff Trends SnapShot No. 18: LTE Pricing Trends
Tariff Trends SnapShot No. 19: Roaming
Tariff Trends SnapShot No. 20: Handset Finance Models