The survey also considers the introduction of Zero based content services in other parts of the world, notably North America, Africa and the Asia Pacific regions.

It is a follow up to SnapShot 82, published in December 2016, which first looked at the introduction of zero-rated plans. Zero-rated plans are becoming a feature for selected plans in Europe and the USA, and seem likely to be adopted in other markets as a source of differentiation as a response to local competition.