With SnapShot 123, Telecomspricing examines the rise of the Digital & Omni-channels, whereby the Omni-channel provides an integrated seamless distribution strategy across the retail store, online & mobile phone channels – and how this strategy is changing the MNO.

MNOs are looking to reduce operational costs and are doing so by adopting a digital strategy. They are improving the productivity of their retail stores (which are also being used as pick-up points for goods purchased online) and are integrating the retail store with online & call centres – with some MNOs reducing the number of their retail stores.

Digital services are being used to encourage users to purchase goods online with a minimum number of clicks and are automating the customer service with AI and machine learning to improve the user experience. Online research is being used by users prior to store purchase.

By improving the user experience, MNOs are aiming to reduce customer churn and maintain ARPU levels as well as manage their costs.

Agenda – Digital & Omni-channels for MNOs

Deliverable
PowerPoint 30 slides packed with information and pricing examples.

Related products:

TariffAlert - a daily alert that keeps you abreast with latest tariff changes and additionally provides telecomspricin's analyst comments.