With SnapShot 124, Telecomspricing considers the latest trends in the Spanish mobile market.

The Spanish market is changing with the introduction of low cost mobile sub-brands and FMC services (combining fixed Broadband, TV & mobile).

Fibre services are also being introduced by all of the players in the market led by Movistar. Masmovil – a former MVNO – has established itself as a multi-brand MNO, with the Masmovil and Yoigo brands.

Movistar is also differentiating itself as a premium brand (with the Tuenti & O2 Spain brands addressing the low cost market) including Sports, TV & Film content (including La Liga football content).

Agenda – The latest trends in the only Spanish market where the four players sell converged services

1.Introduction – The latest trends in the Spanish mobile market
2. Movistar – Using FMC and content as a differentiator
3. Vodafone – Simplifying the Mobile Plans available
4. Orange – Providing FMC and low cost mobile services
5. Masmovil - Providing multiple plans in Spain
6. Conclusions – The changes in the Spanish mobile landscape

Deliverable
PowerPoint 28 slides packed with information and pricing examples.

Related products:

TariffAlert - a daily alert that keeps you abreast with latest tariff changes and additionally provides telecomspricin's analyst comments.