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Tariff Trends SnapShot 134 - New 5G Pricing Strategies



Tariff Trends SnapShot 134 - New 5G Pricing Strategies

With SnapShot 134 Telecomspricing looks at the recent launches of 5G services around the world – as of the beginning of June 2019 – using data from the Telecoms Pricing 5G Price Tracker. New 5G services have been launched in the UK, USA, Finland, Australia, South Korea & Switzerland, with MNOs offering 5G including AT&T, Verizon, SK Telekom, LG U Plus, KT, Optus, Elisa, Swisscom, Sunrise & EE (Everything Everywhere). 


 


5G services are being provided as a Mobile Broadband service initially and as a FWA (Fixed Wireless Service). 5G smartphone devices are slowly being introduced, with brands including OPPO, LG & the Samsung Galaxy 5G (which is currently available on pre-order).


 


5G pricing is a mix of a premium of USD $10 to USD $20 per month when compared with a standard 4G service, or as a separate tariff. Telecoms Pricing forecasts that a price premium for 5G is unlikely to be sustainable, although tiered pricing according to download speed is likely to be introduced. 


 


Agenda – 5G Pricing Strategies








1.Introduction – The Launch of 5G services to date & pricing strategy   

2. 5G service launches in Europe & pricing strategy

3. 5G service launches outside Europe & pricing strategy

4. 5G Pre-launch activity worldwide

5. Conclusions – The price premium for 5G services & sustainability








 


 


Companies included in the report include – 3 (UK), AT&T (USA), DNA (Finland), EE (UK), Elisa (Finland),Etisalat (UAE), KT (South Korea), LG U Plus (South Korea), Optus (Australia), SK Telekom (South Korea), Sprint (USA), Sunrise (Switzerland), Swisscom (Switzerland), T-Mobile (USA), Telefonica O2 (UK), Telia (Finland), Verizon (USA) and Vodafone (Australia and the UK).  





Deliverable
PowerPoint 30 slides packed with information and pricing examples.


 


Related products:


TariffAlert - a daily alert that keeps you abreast with latest tariff changes and additionally provides telecomspricin's analyst comments. 



 


 






 




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Tariff Trends SnapShot 134 - New 5G Pricing Strategies TTS134 £295.00
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