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2014 LTE Pricing Strategies



2014 LTE Pricing Strategies

Published: February 2014
Number of pages: 90
Tables and Charts: 50+
Click here to view the press release


 


Related Products:
SnapShot 18: LTE Pricing Trends
SnapShot 24: The introduction of Prepay LTe services
Global LTE Tariff Tracker (subscription-based updated every three months)
Long Term Evolution (LTE) Mobile Broadband Pricing Worldwide - 2012 - Report


 


 


About the 2014 LTE Strategies report


 


The TCL 2014 4G LTE Pricing Strategies report analyses the key pricing trends for MNOs in the EU, Non-EU, Asia Pacific & Middle East regions. The report draws on findings from the TCL Global LTE Tariff Tracker subscription service and provides pricing case studies for 15 MNOs that have launched 4G LTE services. The case studies include - Bouygues Telecom (France), Vodafone (Germany), KPN (Netherlands), TMN (Portugal), Everything Everywhere (UK), Telenor (Norway), MegaFon (Russia), Swisscom (Switzerland), Optus (Australia), NTT DOCOMO (Japan), Vodafone (New Zealand), SingTel (Singapore), Batelco (Bahrain), Nawras (Oman) & Ooredoo (Qatar).


 


In the 2014 Global LTE Pricing Strategies report TCL provides focus on the main 4G LTE pricing trends highlighted in the TCL Global LTE Data Price Tracker subscription service including:


1)  Analysis of overall 4G LTE pricing by 4 main geographical regions worldwide
     (incl. the EU, non-EU countries, Asia Pacific and theMiddle East)


2)  Further analysis of 4G LTE pricing by the 4 main geographical regions
     by the following detailed metrics:
     a)   Pricing per GB of data allowance (in USD per month)
     b)   Average monthly data user allowance (in GB)
     c)   Highest LTE pricing per region (in USD per month)
     d)   Lowest LTE pricing per region (in USD per month)


3)   Examines MNO 4G LTE pricing launch strategies per region


4)   Examines current MNO 4G LTE pricing strategies per region


5)   Finally, the report provides a selection of 15 key MNO 4G LTE case studies
      with pricing at launch and since launch


 


Table of Contents


Introduction
Summary
   The main generic 4G LTE pricing strategies at launch
   The changes in 4G LTE tariffs over time
Methodology
Executive Summary

Section 1:   Case Studies EU
  
LTE Strategies – Bouygues Telecom (France)
  
Strategy at launch
   Strategy now
   The LTE Landscape in France
   Changes in 4G LTE pricing


   LTE Strategies – Vodafone (Germany)   
  
Strategy at launch   
   Strategy now   
   The LTE Landscape in Germany
   Changes in 4G LTE pricing


   LTE Strategies – KPN (Netherlands)      
   Strategy at launch      
   Strategy now      
   The LTE Landscape in the Netherlands
   Changes in 4G LTE pricing


   LTE Strategies – TMN (Portugal)         
   Strategy at launch         
   Strategy now         
   The LTE Landscape in Portugal
   Changes in 4G LTE pricing


   LTE Strategies – EE (UK)            
   Strategy at launch            
   Strategy now            
   The LTE Landscape in the UK
   Changes in 4G LTE pricing


Section 2:   Case Studies Non-EU    
   
LTE Strategies – Telenor (Norway)       
   
Strategy at launch       
   Strategy now       
   The LTE Landscape in Norway
   Changes in 4G LTE pricing

   LTE Strategies – Megafon (Russia)         
   Strategy at launch         
   Strategy now         
   The LTE Landscape in the Russia
   Changes in 4G LTE pricing


   LTE Strategies – Swisscom (Switzerland)            
   Strategy at launch            
   Strategy now            
   The LTE Landscape in Switzerland
   Changes in 4G LTE pricing


Section 3:   Case Studies Asia-Pacific
   LTE Strategies – Optus (Australia)   
  
Strategy at launch   
   Strategy now   
   The LTE Landscape in Australia
   Changes in 4G LTE pricing


   LTE Strategies – DoCoMo (Japan)      
  
Strategy at launch      
   Strategy now      
   The LTE Landscape in Japan
   Changes in 4G LTE pricing


   LTE Strategies – Vodafone  (New Zealand)         
   Strategy at launch         
   Strategy now         
   The LTE Landscape in New Zealand
   Changes in 4G LTE pricing


   LTE Strategies – SingTel (Singapore)            
   Strategy at launch            
   Strategy now             
   The LTE Landscape in Singapore
   Changes in 4G LTE pricing


 


Section 4:   Case Studies Middle East
  
LTE Strategies – Batelco (Bahrain)      
  
Strategy at launch      
   Strategy now      
   The LTE Landscape in Bahrain
   Changes in 4G LTE pricing


   LTE Strategies – Nawras (Oman)         
  
Strategy at launch         
   Strategy now         
   The LTE Landscape in Oman
   Changes in 4G LTE pricing


   LTE Strategies – Ooredoo (Qatar)            
   Strategy at launch            
   Strategy now            
   The LTE Landscape in Qatar
   Changes in 4G LTE pricing


Section 5:                                                                                                                                LTE Case Studies Conclusions

Section 6: LTE Tariff Comparison
   6.1. Introduction
   6.2. EU region 4G LTE tariff pricing analysis
   6.3  Non-EU region 4G LTE tariff pricing analysis
   6.4  Asia-Pacific region 4G LTE tariff pricing analysis
   6.5  Middle Eastregion 4G LTE tariff pricing analysis


 


Appendix I  – LTE-Advanced (LTE-A)
Appendix II – LTE Current Promotions
Appendix III – LTE Roaming
Appendix IV A table showing the currency exchange rates used in this report
Appendix V – A table showing the list of countries per region


 


 



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