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Tariff Trends SnapShot 27 - Indian mobile market and its pricing



Tariff Trends SnapShot 27 - Indian mobile market and its pricing

About the Tariff Trend SnapShot Service It is a Research & Analysis Service published by Tariff Consultancy Ltd (TCL) providing a brief snapshot analysis of a new pricing trend for mobile or fixed line services seen by TCL analysts. It is published approximately every fortnight (for 20 issues a year).


The service can be purchased as a 1-year subscription or as individual SnapShots.

 

 

The TCL Tariff Trends SnapShot #27 (Series 2014) Indian Mobile market
In this SnapShot, TCL examines the pricing strategies followed by MNOs in the Indian market, one of the most largest and most competitive markets in the world. There has been continued price erosion for voice services, but now voice usage is also falling. Mobile data usage is increasing, aided by the sale of 3G dongles and smartphone devices, but device penetration remains at relatively low levels. MNOs are now seeking to boost data usage with low cost devices and promotional pricing. But average ARPU rates are still being squeezed.


 

Content:

1. Introduction – the Indian mobile landscape

2. The key Indian mobile pricing trends in 2014

3. The main changes in the Indian mobile market

4. Examples of Indian MNO pricing

5. Conclusion – The future of Indian mobile pricing



Companies mentioned in this SnapShot include:
Aircel,  Airtel, Idea Cellular, MTS India, Reliance Communications Uninor,
TATA DOCOMO and Vodafone (India)




Delivery: is in Microsoft PowerPoint.
Number of slides: 27
Published: January 2014





 


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or individual Tariff Trends SnapShots, titles published to-date include:



        2014 Snapshot Series includes:



 


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Tariff Trends SnapShot 27 - Indian mobile market and its pricing TTS27 £195.00
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