About the Tariff Trend SnapShot Service. It is a Research & Analysis Service published by Tariff Consultancy Ltd (TCL) providing a brief snapshot analysis of a new pricing trend for mobile or fixed line services seen by TCL analysts. It is published approximately every fortnight (for 20 issues a year).

The TCL Tariff Trends SnapShot #42 (Series 2015) Asian Mobile Value Added Services.

In SnapShot 42, TCL analyses the types of value added service being provided by MNOs in Asia. In some Asian countries, including Sri Lanka, Indonesia & Cambodia, there is a huge range of applications being offered, accessible by SMS or as a downloadable app or via a mobile web site. Popular applications include -social networking, information & news alerts, gaming, music, TV & video services. Typically, the services use content tailored to each local market & have a variety of payment methods (per use, per day or per month). Payment can be via top up, or be added to a monthly MNO bill.  

Content
1. Introduction – Types of Asian mobile value added services
2. Examples of Asian mobile VAS services – by Country 
3. The user segments for mobile VAS in Asia
4. Conclusion – The importance of mobile VAS in Asia  

Key companies mentioned in this SnapShot include: 
3 (Indonesia), AIS (Thailand), Beeline (Cambodia), Beeline (Laos), Celcom (Malaysia), Chunghwa Telecom (Taiwan), Dialog (Sri Lanka), DiGi (Malaysia), Dtac (Thailand), Etisalat (Sri Lanka), FarEasTone (Taiwan) Globe (Philippines), Indosat (Indonesia), Laotel (Laos), Maxis (Malaysia), Mobilink (Pakistan), qb (Cambodia), Smart (Cambodia), Taiwan Mobile (Taiwan), Telenor (Pakistan), Telkomsel (Indonesia), Unitel (Laos) & XL (Indonesia). 

Related products:

1-year subscription to Telecoms Pricing Today - Daily

1-year subscription to Tariff Trends SnapShots

or individual Tariff Trends SnapShots, titles published to-date include:

2015 Snapshot Series includes

Tariff Trends SnapShot 41: French Mobile Pricing Update
Tariff Trends SnapShot 42: Asian Mobile Value Added Services
Tariff Trends SnapShot 43: LTE-Advanced Pricing
Tariff Trends SnapShot 44: Top Ten Pricing Trends for 2015
Tariff Trends SnapShot 45: Handset Purchase Plans
Tariff Trends SnapShot 46: Pricing for the Apple iPhone 6
Tariff Trends SnapShot 47: VoLTE, HD and Voice Plans
Tariff Trends SnapShot 48: OTT services with Mobile Plans
Tariff Trends SnapShot 49: Smartphones in Emerging Markets
Tariff Trends SnapShot 50: High Capacity Mobile Data Bundles
Tariff Trends SnapShot 51: High Mobile Messaging
Tariff Trends SnapShot 52: The use of Sub-brands
Tariff Trends SnapShot 53: Russian Mobile Pricing
Tariff Trends SnapShot 54: Japan Mobile Pricing
Tariff Trends SnapShot 55: Sprint and T-Mobile Disruptiive Pricing in the USA
Tariff Trends SnapShot 56: Digital MVNOs

2014 Snapshot Series includes:

Tariff Trends SnapShot No. 21: Mobile in Africa

Tariff Trends SnapShot No. 22: Mobile Voice Pricing

Tariff Trends SnapShot No. 23: Latest trends in Pre Pay services

Tariff Trends SnapShot No. 24: The introduction of Pre Pay 4G LTE services

Tariff Trends SnapShot No. 25: Ten trends to watch for 2014

Tariff Trends SnapShot No. 26: French Mobile Pricing Trends

Tariff Trends SnapShot No. 27: Indian Mobile and its prices

Tariff Trends SnapShot No. 28: Pricing in the Middle East

Tariff Trends SnapShot No. 29: Shared Device Service Pricing

Tariff Trends SnapShot No. 30: Mobile Pricing and Competition in South America

Tariff Trends SnapShot No. 31: Mobile Content Pricing

Tariff Trends SnapShot No. 32: LTE Pricing and its trends (2012 to 2014)

Tariff Trends SnapShot No. 33: IDD and Roaming Bundles

Tariff Trends SnapShot No. 34: Mobile Pricing in Eastern Europe

Tariff Trends SnapShot No. 35: Family Mobile Tariff Plans

Tariff Trends SnapShot No. 36: Changes in mobile roaming pricing

Tariff Trends SnapShot No. 37: Mobile Pricing in China

Tariff Trends SnapShot No. 38: Scandinavian Mobile Pricing Trends

Tariff Trends SnapShot No. 39: Mobile Data Pricing in Emerging Markets

Tariff Trends SnapShot No. 40: Pricing for QoS and Bundling

2013 Snapshot Series includes:

Tariff Trends SnapShot No 1: Developments in EU roaming

Tariff Trends SnapShot No 2: The impact of the launch of Free Mobile in France

Tariff Trends SnapShot No 3: Developments in the Spanish mobile market (the unbundling of subsidised handsets)

Tariff Trends SnapShot No 4: Pricing for new LTE services launched to date

Tariff Trends SnapShot No 5: Pricing for the Youth Segment

Tariff Trends SnapShot No 6: Latest trends in Mobile Data Pricing

Tariff Trends SnapShot No 7: The key mobile pricing trends into 2013

Tariff Trends SnapShot No 8: MVNO in Europe

Tariff Trends SnapShot No. 9: MNOs and the challenge of Over The Top (OTT) services

Tariff Trends SnapShot No. 10: Messaging

Tariff Trends SnapShot No. 11: MNO new entrant

Tariff Trends SnapShot No. 12: MNO strategies in times of recession

Tariff Trends SnapShot No. 13: Mobile Banking Trends

Tariff Trends SnapShot No. 14: Competition TV/Broadband in the UK (Sky&BT)

Tariff Trends SnapShot No. 15: New moves in FMC services

Tariff Trends SnapShot No. 16: FTTH Pricing

Tariff Trends SnapShot No. 17: M2M

Tariff Trends SnapShot No. 18: LTE Pricing Trends

Tariff Trends SnapShot No. 19: Roaming

Tariff Trends SnapShot No. 20: Handset Finance Models