In SnapShot 72 TCL analyses the changes over the past 10 years in the mobile industry, since 2006 to 2016. TCL has been tracking the mobile industry for ten years this year - in SnapShot 72 we look back at the news and pricing events that we covered in 2006 and contrast them with the mobile market landscape in 2016.

From today’s vantage point, 2006 looks remarkably different – the original Apple iPhone (with GSM and Wi-Fi but not 3G) was still a year away and was first introduced to Europe in November 2007. MNOs were still providing their own web content and web portals. The bundling of SMS were limited, Mobile Data bundles were rare and some MNOs had only just introduced HSPA (3G+) speeds. Roaming costs were high and unregulated. A different world.      

Table of Contents
1. Introduction – Ten years of TCL Research into mobile trends
2. The key trends identified in 2006
3. The key trends identified in 2016
4. Conclusions – The main changes in 10 years of mobile research

Key companies mentioned in this SnapShot include:
3 (Austria), bob (Austria), E-Plus (Germany), Free Mobile (France), KPN (Netherlands), Mobilkom (Austria), Mobistar (Belgium), Movistar (Spain), O2 (Germany), ONE (Austria), Orange (Romania & Switzerland), Pannon (Hungary), SFR (France), sosh (France), Telecom New Zealand, T-Mobile (Czech Republic & UK), Telefonica (Mexico), Telia (Denmark & Norway), TIM (Italy), TMN (Portugal), Vodafone (Czech Republic, Germany, Greece, New Zealand & the UK).  
 
Deliverable
PowerPoint 29 slides packed with information and pricing examples.

Related products:
1-year subscription to Telecoms Pricing Today - Daily
1-year subscription to Tariff Trends SnapShots 
or individual Tariff Trends SnapShots, titles published to-date include:

Related products:
1-year subscription to Telecoms Pricing Today - Daily
1-year subscription to Tariff Trends SnapShots 
or individual Tariff Trends SnapShots, titles published to-date include:

2016 SnapShot Series includes
Tariff Trends SnapShot No. 61: LTE in Emerging Markets
Tariff Trends SnapShot No. 62: German mobile pricing prior and after merger
Tariff Trends SnapShot No. 63: Low cost providers' offerings
Tariff Trends SnapShot No. 64: Mobile in Myanmar
Tariff Trends snapShot No. 65: Social Media
Tariff Trends SnapShot No. 66: Top 10 Trends for 2016
Tariff Trends SnapShot No. 67: Changes in Mexican Mobile Pricing
Tariff Trends SnapShot No. 68: Mobile in the Air
Tariff Trends SnapShot No. 69: Top up Bonuses for Prepaid
Tariff Trends SnapShot No. 70: The Development of LTE services
Tariff Trends SnapShot No. 71 - Fixed & Mobile Service Developments
Tariff Trends Snapshot No. 72 - Pricing developments over 10 years
Tariff Trends Snapshot No. 73 - Indian Mobile Pricing
Tariff Trends SnapShot No. 74 - Mobile Pricing in France
Tariff Trends SnapShot No. 75 - Sport on Mobile
Tariff Trends SnapShot No. 76 - Development in Roaming services across the globe
Tariff Trends SnapShot No. 77 - Analysis of 44 MNO's Premium Mobile Bundles
Tariff Trends SnapShot No. 78 - developments in Smartphone handset pricing & deals
Tariff Trends SnapShot No. 79 - Developments in the Chinese Mobile market
Tariff Trends SnapShot No. 80 - Mobile Innovation in Emerging Markets

2015 Snapshot Series includes
Tariff Trends SnapShot No. 41: French Mobile Pricing Update
Tariff Trends SnapShot No. 42: Asian Mobile Value Added Services
Tariff Trends SnapShot No. 43: LTE-Advanced Pricing
Tariff Trends SnapShot No. 44: Top Ten Pricing Trends for 2015
Tariff Trends SnapShot No. 45: Handset Purchase Plans
Tariff Trends SnapShot No. 46: Pricing for the Apple iPhone 6
Tariff Trends SnapShot No. 47: VoLTE, HD and Voice Plans
Tariff Trends SnapShot No. 48: OTT services with Mobile Plans
Tariff Trends SnapShot No. 49: Smartphones in Emerging Markets
Tariff Trends SnapShot No. 50: High Capacity Mobile Data Bundles
Tariff Trends SnapShot No. 51: High Mobile Messaging
Tariff Trends SnapShot No. 52: The use of Sub-brands
Tariff Trends SnapShot No. 53: Russian Mobile Pricing
Tariff Trends SnapShot No. 54: Japan Mobile Pricing
Tariff Trends SnapShot No. 55: Sprint and T-Mobile Disruptiive Pricing in the USA
Tariff Trends SnapShot No. 56: Digital MVNOs
Tariff Trends SnapShot No. 57: Development in Mobile Roaming
Tariff Trends SnapShot No. 58: Key developments in French Mobile services 
Tariff Trends SnapShot No. 59: New LTE launches during 2015
Tariff Trends SnapShot No. 60: MNO Consolidation and effects on Pricing   

2014 Snapshot Series includes
Tariff Trends SnapShot No. 21: Mobile in Africa
Tariff Trends SnapShot No. 22: Mobile Voice Pricing
Tariff Trends SnapShot No. 23: Latest trends in Pre Pay services
Tariff Trends SnapShot No. 24: The introduction of Pre Pay 4G LTE services 
Tariff Trends SnapShot No. 25: Ten trends to watch for 2014
Tariff Trends SnapShot No. 26: French Mobile Pricing Trends
Tariff Trends SnapShot No. 27: Indian Mobile and its prices
Tariff Trends SnapShot No. 28: Pricing in the Middle East
Tariff Trends SnapShot No. 29: Shared Device Service Pricing
Tariff Trends SnapShot No. 30: Mobile Pricing and Competition in South America
Tariff Trends SnapShot No. 31: Mobile Content Pricing
Tariff Trends SnapShot No. 32: LTE Pricing and its trends (2012 to 2014)
Tariff Trends SnapShot No. 33: IDD and Roaming Bundles
Tariff Trends SnapShot No. 34: Mobile Pricing in Eastern Europe
Tariff Trends SnapShot No. 35: Family Mobile Tariff Plans
Tariff Trends SnapShot No. 36: Changes in mobile roaming pricing
Tariff Trends SnapShot No. 37: Mobile Pricing in China
Tariff Trends SnapShot No. 38: Scandinavian Mobile Pricing Trends
Tariff Trends SnapShot No. 39: Mobile Data Pricing in Emerging Markets
Tariff Trends SnapShot No. 40: Pricing for QoS and Bundling