Release of SnapShot 122 - 8 months after the launch of Iliad in Italy

Published: Sat 9 February 2019

SnapShot 121 re-examiness the Italian mobile market after the launch of the 4th Italian MNO Iliad Mobile in June 2018. It follows SnapShot 110 which reviewed the market ahead of the new MNO launch in May 2018.

The launch of Iliad Mobile followed the merger of Wind and Tre and the release of 4G LTE spectrum dictated by the Italian regulator AGCOM, with a 4th MNO required to increase competition.

Iliad Mobile launched a low-cost SIM-only bundle with unlimited calls and SMS and also a mobile data allowance of 30 GB per month (initially as a promotion for the first one million users) for a fee of Euro €5.99 per month (plus a once-off charge of Euro €10 per SIM card).


The latest statistics published by the Italian regulator AGCOM for ending September 2019 reveal that Ilad the new entrant gained a 2.2 per cent market share within 4 months.h

Tim (with an increase of 0.5% compared to September 2017) rose to 31.0%, while Vodafone (29.4%) and Wind Tre (29.1%) lost 0.8% and 2.3%. On the other hand, Iliad gained 2.2% of the market in the first three months of activity in Italy. Considering only the "human" sims, thus excluding the M2Ms, despite a 2.2 percentage point decrease, Wind Tre remains the main operator with 33.2%

The other MNOs have responded with price reductions and increased bundles of calls, SMS and mobile data. And both TIM and Vodafone have launched low cost sub-brands. 


Purchase two SnapShots for the price of one at GBP 295.00. Snapshot 1 looking at the Italian market prior to the entrance of Iliad and SnapShot 2 looking at the Italian market 7  months after entry. 

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