The latest Mobile Music Tariff Tracker update now covering prices for 90 operators in 43 countries reveals that pricing has not changed that significantly since the last update. We have seen the introduction of new services such as music finder, fun tones, and welcome tones more so the unlimited offerings and the bundled approach. Refer to that of Orange in The UK with its Monkey offering which was supported with a £5m marketing campaign featuring playlists from musicians including Lady Gaga, Tinchy Stryder, The Saturday's and La Roux.
‘Unlimited music' is now offered by a number of operators, here are a couple of such examples:
| Hong Kong | SmarTone-Vodafone | Euro 8.22 | Music XS - allows customers to download unlimited music tracks for 96.00 per month (to mobile & PC) |
| Ireland | Vodafone | Euro 7.49 | Music Unlimited - unlimited music tracks to a mobile phone for € 7.49 per month |
Special promotions continue to be offered by operators. Below is a current one offered by Telekom New Zealand:
MusicStation free for 1 month (5 weeks in total) Christmas Offer. Terms are that the subscriber needs to sign up to MusicStation between November 2009 and 11th January 2010.
Below are some of the changes made as part of this update.