Growth for European mobile operators continued in 2010, despite some decline in ARPU and increase in churn. Overall Mobile Network Operator subscriber penetration reaches a record 125 per cent by the end of 2010 – a new report by TCL finds.
Key highlights from new study covering 28 EU MNOs:
London – 25th May 2011 - The latest edition of Tariff Consultancy Ltd’s (TCL’s) Mobile Pricing Trends 2010 subscription service highlights that most of the key MNOs continue to see significant subscriber growth even as markets reach maturity.
By the end of 2010, the Mobile Network Operator (MNO) penetration rate across eight key European countries had reached 125 per cent of the population - with more than 1 SIM card per person. And out of the 28 MNOs surveyed only 4 had seen a year-on-year decline in subscriber numbers.
The Mobile Pricing Trends 2010 service is published twice a year and provides a unique insight into the performance of 28 MNOs across the eight European countries of France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and the UK. TCL analyses the performance of each MNO in those countries based on Subscriber Numbers, blended monthly ARPU and blended annualised Churn rates from the end of 2009 compared against the end of 2010. For each country TCL also highlights the main new pricing and product initiatives being introduced in each market.
From the latest Mobile Pricing Trends report, TCL highlights the following changes:
“Although levels of competition for the MNO continue to be severe,” commented Margrit Sessions, Managing Director of Tariff Consultancy Ltd, “ MNOs are proving that the mobile sector in Europe is still a growth market with healthy overall subscriber growth for those operators that can differentiate their offers, and take advantage of the boom in smartphones and Pay Monthly contracts.”
“Although individual operators are experiencing contrasting fortunes, particularly in churn rates, where there have been examples of large year on year increases, the most important requirement is for MNOs to actively manage their churn and seek to differentiate their offers based on customer value rather than the cheapest price or chase subscriber numbers,” she added.
Notes to the editor
About the MNO Trends 2010 subscription service: The MNO Trends 2010 subscription service is published twice yearly by TCL. It provides a year on year comparison of actual subscriber numbers, blended monthly ARPU and blended annualised churn for the main MNOs in 8 key European countries (including the MNOs in France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and the UK).
The MNO Trends subscription service costs £1,995 GBP’s per annum for a single user licence or altnernatively the latest issue can be purchased for £995.00.