Mobile IDD & Roaming bundles as a premium product aimed at supporting a high price point
Published: Fri 6 June 2014
SnapShot 33, TCL analyses the Mobile IDD & Roaming bundles which are being introduced by a number of MNOs worldwide.
This SnapShot examines the reasons for the launch of the new bundles and gives examples of MNOs that are offering Mobile IDD & Roaming bundles. TCL examines the use of Mobile IDD & Roaming bundles as a premium product aimed at supporting a high price point.
MNOs in 5 regions/countries provide different price points for integrated roaming & IDD bundle price points including:
- Middle East region – IDD & Roaming bundles range from Euro 27 to Euro 204 per month
- Germany – IDD & Roaming bundles range from Euro 99 to Euro 150 per month
- USA - SMS international bundles range from Euro 33 to over Euro 99 per month
- France – IDD & Roaming bundles range from Euro 20 to Euro 130 per month