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In SnapShot 111, TCL considers the introduction of mobile and fixed bundles suitable for home and personal use.
A number of Telecom Providers are now bundling Fixed Telephony, Broadband, TV & mobile into a single package with the aim of improving churn for mobile users.
Packages include the use of data SIM cards with a home package for a number of family members.
Premium Home packages are also adding a mobile service in order to maintain a higher price point in the market as a source of differentiation.
Agenda – Italian mobile landscape
1.Introduction – Fixed and Mobile Bundling
2. European market – Examples of Fixed & Mobile Bundles
3. North American market – Examples of Fixed & Mobile Bundles
4. Asia Pacific market – Examples of Fixed & Mobile Bundles
5. Conclusions – The uses of Fixed & Mobile Bundles
PowerPoint 28 slides packed with information and pricing examples.
|Tariff Trends SnapShot 111 - Fixed Mobile Convergence Trends||TTS111||£245.00|