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In SnapShot 116, TCL looks at the acquisition of media company Time Warner by AT&T which was completed in June 2018 at a cost of USD $85 billion. Time Warner consists of a number of businesses including Warner Brothers, HBO and Turner, which are now renamed AT&T Media Inc. AT&T now carries a net debt level of USD $180.4 billion.
The acquisition of Time Warner by AT&T allows the MNO to offer what it terms “mobile first entertainment” by combining the content & digital assets with Broadband and mobile access in the USA (also with the PayTV assets in Latin America & the Caribbean as well as mobile access in Mexico). TCL examines the initial content services launched by AT&T three months after the acquisition.
In SnapShot 116 TCL also looks at examples of other MNO content bundling across the world.
Agenda – AT&T and Time Warner content bundling
PowerPoint 27 slides packed with information and pricing examples.
|Tariff Trends SnapShot 116 - AT&T and Time Warner content bundling||TTS116||£245.00|