Number of pages: 40

Published: April 2021

About the Report:
Telecomspricing examines the relationship between e-services and the mobile network operator (MNO). It starts by examining the types of e-services that are on offer, how they are being integrated with existing plans, the development of new e-services as part of a new ecosystem.

Additionally, selected MNOs are offering a wide range of non-telecom services as they seek to diversify away from their core business of calls, SMS and mobile data. But the diversification, into content, financial services, insurance, home security, healthcare, energy and other digital services remains experimental, often made in partnership with a segment specialist. As some MNOs diversify from “core” telecoms services other MNOs have been quietly winding down their non-core services.   

Telecomspricing finds that e-services are being used by the MNO in one of the following four ways:

• MNOs offer e-services as part of an additional usage bundle or plan


• MNOs offer e-services as a new stand-alone product or ecosystem


• MNOs offer e-services as part of a loyalty programme


• MNOs are developing their own e-service (whether wholly or in partnership with an e-service provider)

This report  reviews the ways that e-services are being used by the MNO. It considers the types of e-services that are being offered and the role played by the MNO, and the future developments for e-services and the MNO, covering of thirty operators across the globe. 

A Table of Contents –  e-services & mobile

1. Introduction - The definition of an e-service – What is an e-service in a mobile context?


2. Examples of e-services and the categories used by an MNO


3. The integration of an e-service with an existing MNO service plan


4. The use of e-services as part of an MNOs loyalty programme


5. The MNOs developing their own e-service products & ecosystem 


6. Conclusions – Future MNOs aim to diversify into e-services

A list of Figures – SnapShot 164: e-services & mobile

Figure 1        A Pie chart showing the most popular non-core Telecom Provider products
                   under development in per cent
Figure 2        A table showing the new non-Telecom services that have been deployed by
                    MNOs
Figure 3        A picture showing the Movistar Car device
Figure 4        A picture showing the Telia Sense service
Figure 5        A picture showing a list of some of the optional content services offered by
                    SFR (France)
Figure 6        A picture showing the ADT Korea security products
Figure 7        A picture promoting the TIM E-Learning Card
Figure 8        A screenshot showing the Movistar Panelas (solar panels) service
Figure 9        A picture showing the O2 Money internet site
Figure 10      A picture showing the Orange Bank Spain App
Figure 11      A screenshot showing the T-Mobile USA Money service
Figure 12      A picture showing the Verizon Visa Card
Figure 13      A picture showing the Movistar Health single plan promotion
Figure 14      A picture showing the Orange Segura & Zurich Insurance logo
Figure 15      A table showing examples of MNO e-services offered around the world
Figure 16      A banner showing the 1010 Hong Kong 5G gaming service
Figure 17      The GameNow online gaming logo
Figure 18      The JioSaavn music streaming logo
Figure 19      A picture showing the Line Mobile LINE Healthcare service
Figure 20      A schematic showing the proposed rollout of the Vodacom South Africa Ali Pay
                    Super App
Figure 21      A list of MNOs covered

Other topics covered as part of the 2021 Tariff Trend Report Series