Number of pages: 52

Published: November 2021

About the Report

In this Report,  Telecomspricing looks at the types of Content Bundles being provided in Developing and Developed markets worldwide - survey of 43 operators. Across both types of market MNOs are offering three types of Content Bundles:

1. Video streaming: including TV & film content – such as Amazon Prime, Netflix, YouTube, Disney+ Hotstar, HBO Max as well as local TV content (including C More in Sweden).

2. Social Media: including key social networking Apps such as WhatsApp, Facebook, Facebook Messenger, Snapchat, Twitter, Instagram, Pinterest & LINE.

3. Music streaming: including Music streaming services such as Apple Music, Spotify & Deezer.

The survey found that In Developed markets, MNOs are typically offering a Content Bundle as part of a premium bundle. Selected MNOs are providing access to video streaming services to support a high price point.

In Emerging markets, MNOs are typically offering a Content Bundle as a specific Pre Pay bundle with a range of specific types of content. According to a report published in March 2021 by the Motion Picture Association that the number of streaming service subscriptions passed 1 billion worldwide for the first time in 2020, highlighting massive growth in Hollywood’s direct-to-consumer business as the COVID-19 pandemic kept moviegoers glued to their sofas. This research reveals that a number of operators have introduced more content since the arrival of Covid-19.

The survey covers Telecomspricing has surveyed the Content Bundles offered in 14 country markets worldwide, examples from a total of 43 operators.

A Table of Contents

Introduction – An overview of the Types of Content Bundles being offered

The types of Content Bundles being offered in Emerging Markets

The types of Content Bundles being offered in Developed Markets

Conclusions – The changes in the use of Content Bundles

Appendix 1 – A list of the MNOs included in this report

Appendix 2 - The currencies & exchange rates used in this report (converted into USD $1)

A list of Figures

Figure 1 – A picture showing the TIM Pre Top plan with Deezer Go & WhatsApp bundle – Brazil

Figure 2 – A graphic showing the content Apps on the Reliance Jio Post Pay Plus plans – India

Figure 3 – A table showing the VI (VodafoneIdea) Post Pay plans with bundles of Disney+ Hotstar content – India

Figure 4 – A graphic showing the 3GoPlay gaming portal service – Indonesia

Figure 5 – A picture showing the Ooredoo Kartu Perdana Freedom Internet – Indonesia

Figure 6 – A picture showing the Ooredoo IM3 Freedom U plans – Indonesia

Figure 7 – A graphic showing the Telkomsel Disney+ Hotstar & mobile internet services – Indonesia

Figure 8 – A graphic showing the Telkomsel UnlimitedMAX plans – Indonesia

Figure 9 – A graphic showing the AT&T Armalo plan – Mexico

Figure 10 – A graphic showing the AT&T Armalo 3 GB plan –

Mexico Figure 11 – A graphic showing the AT&T Mexico Pre Pay bundles – Mexico

Figure 12 – A web banner showing the Movistar Mexico Pre Pay recharge benefits –

Figure 13 – A web graphic showing the Movistar Post Pay video promotion – Mexico

Figure 14 – A banner advertisement showing the Telcel Pre Pay promotion – Mexico

Figure 15 – A picture showing the Zong Mobile 1 Hour YouTube promotion offer - Pakistan

Figure 16 – A table showing the Zong Mobile plans eligible for the YouTube 1 hour promotion 

Figure 17 – A picture showing the Zong Monthly Social Bundle – Pakistan

Figure 18 – A panel showing the Free Facebook promotion offered by JAZZ – Pakistan

Figure 19 – A banner advertisement showing the Smart 1 GB/day streaming promotion - Philippines

Figure 20 – A screenshot showing the Smart Signature Plans+ with Apple Music (6m) & NETFLIX 

Figure 21 – A graphic showing selected MTN Black Friday plan promotions with content bundles 

Figure 22 – A graphic showing the Telkom Social Bundles available – South Africa

Figure 23 – A picture showing the YouSee Musik streaming service opening website – Denmark

Figure 24 – A picture showing the TV streaming options for SFR – France

Figure 25 – A banner advertisement showing the O2 TV streaming service – Germany

Figure 26 – A graphic showing the bundle of Netflix with 5G 1010 plan – Hong Kong

Figure 27 – A image showing the Telia Norway 150 Mbps plan with HBO Max streaming content – Norway

Figure 28 – A picture showing the C More TV streaming service offered by Telia – Sweden

Figure 29 – A picture showing the Telenor Sweden TV streaming half-price promotion – Sweden

Figure 30 – EE UK offers a range of Smart Benefits as add-ons for Premium Post Pay plans – UK

Figure 31 – A web graphic showing the HBO Max TV streaming bundle with the Cricket Wireless USD $60 plan - USA

Figure 32 – A web graphic showing the Metro by T-Mobile Music Unlimited streaming – USA

Figure 33 – A graphic showing the Verizon Get More Unlimited Plan Perks – USA

Figure 34 – A table showing the types of Content Bundles being provided by MNOs worldwide

Figure 35 – A table showing a list of the MNOs used in this report

Figure 36 – A table showing the currencies used in the report converted into USD $

Other topics covered as part of the 2021 Tariff Trend Report Series