Number of pages: 44

Published: December 2021

About the Report

In this Report, Telecomspricing assesses the MNO Apps and the additional services that are being offered with a mobile App by MNOs (36) worldwide split between developing and developed markets.

MNOs are firstly using Apps to provide a lower cost form of distribution and customer service. The MNO App is now also being used to offer a range of additional digital services as a loyalty device.

The survey finds that MNOs are providing their own MNO App as part of a digital strategy to reduce customer service costs and allows the MNO to expand their loyalty programme within the App as a means of reducing churn. MNO Apps are being deployed in all markets worldwide, in developing markets as well as developed markets, as MNOs globally adopt digital services. In the survey, Telecomspricing considers the MNO Apps and the additional services being launched worldwide through the App in both Developing markets and Developed markets.

Most MNO Apps are generic to a large extent offering similar services, they provide the user with tools to monitor service usage, to change account details, and access loyalty plans. 

Table of Contents

Introduction

The MNO Apps being used in Developing Markets 

The MNO Apps being used in Developed Markets

Conclusions – The key trends in MNO Apps & additional services worldwide

Appendix 1 – A list of the MNOs included in this report

Appendix 2 - The currencies & exchange rates used in this report (converted into USD $1)

A List of Figures 

Figure 1 – A graphic showing the advantages of a digital channel to the MNO

Figure 2 – A chart showing the growth in Vodafone UK’s digital channels in per cent

Figure 3 – A table showing the targets for digital channel use as shown by Vodafone

Figure 4 – A picture showing the MyBL App – Bangalink, Bangladesh

Figure 5 – A screenshot showing the Bangalink Toffee App in the Apple AppStore – Bangladesh

Figure 6 – A picture showing a web advertisement for the MyGP App – Bangladesh

Figure 7 – A screenshot showing the MyRobi App – Bangladesh

Figure 8 – A picture showing the promotion for the MyOrange App – Orange Egypt

Figure 9 – A picture showing the Airtel Thanks App – Airtel India

Figure 10 – A picture showing the VI India promotion via the VI App – India

Figure 11 – A picture showing the MyTelkomsel App – Indonesia

Figure 12 – A picture showing the POIN Festival 2021 prizes available via the Telkomsel App – Indonesia

Figure 13 – A picture showing a web graphic of the MyXL App – XL Indonesia

Figure 14 – A picture showing the MiMovistar App – Movistar Mexico

Figure 15 – A picture showing the Mi Telcel App – Telcel Mexico

Figure 16 – A picture showing the Jazz World web advertisement – Pakistan

Figure 17 – A picture showing the Jazz Bazaar App – Pakistan

Figure 18 – A picture showing the features of the Telenor App – Pakistan

Figure 19 – A picture showing a screenshot of the New GlobeOne App – the Philippines

Figure 20 – A web picture showing the GigaLife App – Smart Communications, the Philippines

Figure 21 – A screenshot showing the Orange & Moi Senegal App – Senegal

Figure 22 – A picture showing the new MTN South Africa mobile App

Figure 23 – A schematic showing the Vodacom “Lifestyle Super App” showing the Consumer & Merchant propositions – South Africa

Figure 24 – A picture showing the current VodaPay Daily Deal available from the VodaPay App – South Africa

Figure 25 – A web advertisement for merchants to join the VodaPay App – South Africa

Figure 26 – A picture showing the iPhone screenshots for the VodaPay App on the Apple AppStore – South Africa

Figure 27 – A picture showing the MyProximus App – Belgium

Figure 28 – A picture showing the MyFootprint process provided via the MyProximus App

Figure 29 – A screenshot showing the MyOrange App – Orange Belgium

Figure 30 – A picture showing the SFR & Moi App – SFR France

Figure 31 – A picture showing the MeinO2 App (1st place) – Germany

Figure 32 – A picture showing the O2 Money App – Germany

Figure 33 – A picture showing the promotion for the MyMagenta App by Deutsche Telekom – Germany

Figure 34 – A picture showing the MijnKPN App – KPN, Netherlands

Figure 35 – A picture showing the MyEE App banner web advertisement – UK

Figure 36 – A picture showing the MyO2 App – UK

Figure 37 – A web banner advertising the MyAT&T App – USA

Figure 38 – A screenshot showing the MyAT&T App on the AppStore – USA

Figure 39 – A picture showing the MyTMobile App from the T-Mobile website – USA

Figure 40 – A picture showing a banner advertisement for the MyVerizon App – USA

Figure 41 – A picture showing the NFL Sports rewards programme available via the Verizon App – USA

Figure 42 – A table showing a list of MNOs included in this report

Figure 43 – A table showing the exchange rates used in this report (converted into USD $1)

Other topics covered as part of the 2021 Tariff Trend Report Series