An eSIM (short for embeddedSIM) is software embedded directly into a device to allow automatic connectivity from the device (without the need for the user to purchase a separate SIM) and can also store multiple MNO profiles. One of the first introductions of eSIMs occurred in 2014 when Apple introduced the Apple SIM card in the US & the UK – with an eSIM installed in the iPad Air2 and the iPad Mini3 device allowing their customers to select their own MNO through the air after purchasing the device.  

Geographical coverage
Argentina
Australia
Bahrain
Brazil
Canada
France
Germany
Hong Kong
India
Italy
Jordan
Kuwait
Luxembourg
Malaysia
Netherlands
Norway
Philippines
Poland
Portugal
Saudi Arabia
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
UAE
UK
USA
Vietnam

A table of contents
Introduction – The emergence of the mobile eSIM  

1. Examples of eSIM services in the EMEA region


2. Examples of eSIM services in the Asia Pacific region


3. Examples of eSIM services in the Americas region

Conclusions – The emergence of the mobile eSIM

A list of Figures – The emergence of the mobile eSIM

Figure 1 – A picture showing the eSIM offered by Vodafone UK
Figure 2 – A picture showing the eSIM devices shown provided by Vodafone UK
Figure 3 – A picture showing the different sizes of SIMs and the eSIM
Figure 4 – A web graphic showing the Holafly travel eSIM service
Figure 5 – A picture showing the Orange France data eSIM service
Figure 6 – A screenshot showing the O2 Free Connect service (O2 Germany)
Figure 7 – A graphic showing the Vodafone OneNumber service (Vodafone Germany)
Figure 8 – A graphic showing the TIM One Number service (TIM Italy)
Figure 9 – An advertisement from Ooredoo Kuwait showing their eSIM service
Figure 10 – A picture showing the entry-level Orange Luxembourg Access+ Plan
Figure 11 – A picture showing the Post Luxembourg eSIM service
Figure 12 – A picture showing the data eSIM service offered by Telia Norway
Figure 13 – A picture showing a selection of the NiceMobil plans (Norway)
Figure 14 – A picture showing the eSIM provided by Plus Poland
Figure 15 – A picture showing the MEO Portugal eSIM Smart Watch plan
Figure 16 – A web table showing selected Zain Saudi Arabia Post Pay e-SIM plans
Figure 17 – A picture showing the eSIM voucher from Salt Switzerland
Figure 18 – A picture showing the swype digital plan with eSIM (Switzerland)
Figure 19 – A picture showing the Turkcell eSIM (Turkey)
Figure 20 – A picture showing a selection of 3 Hong Kong Pre Pay bundles
Figure 21 – A picture showing the China Mobile Hong Kong eSIM website
Figure 22 – A picture showing the eSIM offered by IIJ Japan
Figure 23 – A picture showing the IIJ mobile plans (Japan)
Figure 24 – A picture showing the advantages of an eSIM from Digi Malaysia
Figure 25 – A picture showing the Globe eSIM service (the Philippines)
Figure 26 – A picture showing the Smart eSIM Post Pay service (the Philippines)
Figure 27 – A picture panel showing the AIS eSIM service (Thailand)
Figure 28 – A picture showing the TIM Brazil eSIM service
Figure 29 – A banner showing the eSIM from PhoneBox Canada
Figure 30 – A picture showing the AT&T Mexico eSIM service
Figure 31 – A picture showing the AT&T Simple plans (Mexico)

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Topics covered as part of the 2021 Tariff Trend Report Series