NEW BUSINESS MODELS AND DISTRIBUTION WILL DETERMINE THE FUTURE SUCCESS OF THE MVNO MODEL

Summary

• Review of 37 countries in Europe, Americas and Asia and Australasia


• Profiles of the main players in each of the main mobile markets


• Summaries of over 300 MVNOs


• Main challenges confronting MVNOs


• Case studies based on In-depth interviews with 4 MVNO using different business models


• Interviews with regulators in key markets


• Subscriber Forecasts 2007-2012


• 47 Tables, Diagrams and Charts


• 173 pp

Report Synopsis

This new report is the most thorough ever published survey examining the current state of play of MVNOs in 37 countries around the globe. Profiles of the main players in each of the main mobile markets where access onto the incumbent's network has been allowed and a summary of the key MVNO players in each of those countries are provided.

The report evaluates the role of the country regulator in enabling the MVNO to become established in the some key markets, where the finding reveals that the most logical approach is not to prescribe but to ensure that the dominant mobile provider does provide access to the MVNO.

The research discovers a range of different approaches and trends that are now driving the market. The mobile market globally is becoming more fragmented with the power of brands and distribution - together with the emergence of new low-cost MVNE aggregators - favouring the development of new niche MVNOs based on a small social community. The report features case studies based on in-depth interviews with BT, Lebara, Virgin Mobile and Blyk, each using a different business model.

A section provides a ranking of the existing 30 MVNO countries that we have identified according to six broad criterias and identify the most attractive MVNO markets for future investment.

A section looks at pricing since the MVNO's have entered the market.

The final section provides a forecast of the MVNO subscriber base in 5 years time.

Countries covered:

EUROPE:
Austria; Belgium; Czech Republic; Denmark; Finland; France; Germany; Iceland; Ireland; Italy; Israel; Luxembourg; Poland; Portugal; Romania; Russia; Slovakia; Spain; Sweden; Switzerland; the Baltic States and the UK.

AMERICAS:
USA (special section); Bolivia; Chile and Canada.

ASIA AND AUSTRALASIA:
Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand & Taiwan.

The Future of MVNOs - table of contents
List of Tables and Charts

Methodology

Acknowledgements

Management Summary

Chapter One - Analysis of the Mobile Virtual Network Operator (MVNO)

1.1 Exactly what is an MVNO?
1.2 A definition of an MVNO and MVNE
1.3 Types of MVNO business model
1.4 The role of an MVNE
1.5 The size of the MVNO market
1.6 Growth rate for the MVNO market
1.7 New types of MVNO provider
1.8 The attractions of an MVNO
1.9 Key characteristics of the MVNO market
1.10 The regulator's view of an MVNO
1.11 Case study - The introduction of MVNOs into the French market
1.12 The process of MVNO introduction in France
1.13 The French Fair Competition Authority report
1.14 Case study - Auchan Telecom MVNO
1.15 The MNO provider's view of an MVNO
1.16 MNO and MVNO agreements
1.17 Advantages and limitations of forming an MVNO
1.18 Types of MVNO
1.19 Examples of MVNO market sectors
1.20 Examples of Pre-Paid MVNOs
1.21 Examples of Post-Paid MVNOs
1.22 When to provide an MVNO
1.23 MNOs that are seeking to become an MVNO
1.24 Growth of the Pan-European MVNO
1.25 Summary

Chapter Two - The Main Worldwide Markets for MVNOs

2.1 Introduction
2.2 Outline of the main markets (Europe; the Americas and Asia) - 37 countries

2.2.1 Outline of the main MVNO markets in Europe including: Austria; Belgium; Czech Republic; Denmark; Finland; France; Germany; Iceland; Ireland; Italy; Israel; Luxembourg; Poland; Portugal; Romania; Russia; Slovakia; Spain; Sweden; Switzerland; the Baltic States and the UK.

2.2.2 Outline of the main MVNO markets in the Americas including: USA (special section); Bolivia; Chile and Canada.

2.2.3 Outline of the main MVNO markets in Asia & Australasia including: Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand & Taiwan.

2.3 Recent MVNOs established
2.4 MVNO brands active in a number of countries
2.5 MVNOs in new countries
2.6 Tele2 MVNO presence
2.7 Pulling back to the home market
2.8 MVNOs formed by incumbent operators
2.9 The main MVNO markets
2.10 Summary

Chapter Three - The Impact of Regulation on the MVNO Market

3.1 Introduction
3.2 Regulatory intervention by country
3.3 Regulation in the Netherlands example
3.4 Regulation in Norway example
3.5 Regulation in the UK example
3.6 Examples of regulatory interventions and the MVNO
3.7 The regulator's role in enabling market access
3.8 Summary

Chapter Four - MVNO Pricing in Practice

4.1 Introduction
4.2 MVNO pricing in seven countries: Austria, Belgium, Germany, the Netherlands, Switzerland and the UK
4.3 Summary

Chapter Five - Case Studies of Existing & Proposed MVNOs

5.1 Introduction
5.2 BT Mobile case study
5.3 Virgin Mobile UK case study
5.4 Blyk Mobile UK case study
5.5 Lebara Mobile case study
5.6 Summary

Chapter Six - Global MVNO Growth Conclusions

6.1 Introduction
6.2 Advantages of Post-Paid services
6.3 Potential new service opportunities for MVNOs

6.3.1 Advertising revenue
6.3.2 Content add-ons
6.3.3 New forms of Fixed Mobile Convergence
6.3.4 New forms of MNO
6.3.5 New forms of MVNE
6.3.6 The rise of the Next Generation MVNO

6.4 The importance of unique content
6.5 The changing valuation of MVNOs
6.6 Conclusion - the present & future prospects for MVNOs
6.7 The development of content-based MVNOs
6.8 Attractive markets for the MVNOs
6.9 MVNO five year subscriber forecast - 2007 to 2012

Appendices

Appendix I - Glossary of terms
Appendix II - List of worldwide MVNOs

The Future of MVNOs - list of figures and charts

TABLES

Table 1. The distinction between the MNO; MVNO and service provider
Table 2. Virgin Mobile UK - annual operating cost breakdown
Table 3. Services & resources provided by the MNO; MVNE and MVNO
Table 4. MVNO market size - analysts forecast
Table 5. Main MVNOs by subscriber
Table 6. The numbers of MVNO worldwide by country
Table 7. MNOs with multi-brand MVNOs
Table 8. MVNO country openings
Table 9. Selected MVNO service launches
Table 10. The MVNOs that failed during 2006
Table 11. MVNOs that were acquired in 2006
Table 12. Selected European countries opening to MVNOs
Table 13. Selected French MVNOs - Target audience
Table 14. Examples of MVNOs in Europe
Table 15. Examples of Pre-Paid MVNO services
Table 16. Examples of Post-Paid MVNO services
Table 17. Lebara Mobile services by country
Table 18. Carphone Warehouse mobile services by country
Table 19. For MVNO service providers in the following 17 countries: Austria; Belgium; Denmark; Finland; France; Germany; Italy; Portugal; Russia; Netherlands; Norway; Spain (applicants); Sweden; UK; USA; Canada and Australia.
Table 20. Main new MVNOs announced in 2007
Table 21. Fastest growth MVNO operators by subscriber numbers
Table 22. Debitel's non-German MVNO operations
Table 23. Instances of regulatory intervention
Table 24. Examples of MVNO pricing in seven European markets including: Austria, Belgium, France, Germany, Netherlands, Switzerland and the UK
Table 25. Summary positioning - BT Mobile
Table 26. Summary positioning - Virgin Mobile UK
Table 27. Summary positioning - Blyk Mobile
Table 28. Summary positioning - Lebara Mobile
Table 29. Types of MVNO business model
Table 30. MVNO acquisition costs
Table 31. Countries with estimated MVNO numbers
Table 32. The maturity of key MVNO markets around the world
Table 33. Examples of MVNO service differentiation
Table 34. The most attractive markets for MVNOs
Table 35. A five year MVNO subscriber forecast (2007 to 2012)

CHARTS

Chart 1. Capex costs against sales for the MNO & MVNO
Chart 2. Virgin Mobile UK - annual operating cost breakdown
Chart 3. MVNO EBITDA compared with MNO

DIAGRAMS

Diagram 1. Types of customer segmentation by the MVNO
Diagram 2. The MVNO Mobile market life cycle
Diagram 3. Types of MVNO differentiation strategy
Diagram 4. E-Plus strategy Pre-August 2005
Diagram 5. E-Plus strategy Post-August 2005
Diagram 6. Stages of development in the MVNO market
Diagram 7. Traditional MVNO business model
Diagram 8. Evolved MVNO business model
Diagram 9. Mobile content value chain
Diagram 10. Generic forms of MVNO differentiation