Published: January 2011
Number of Pages: 110
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Summary

The report entitled Pricing Promotions by Mobile Operators Worldwide - 2011 is a survey of the main trends taking place for mobile pricing promotions around the globe.

The survey includes just under 300 promotions offered by some 150  mobile operators across 80 countries.

The aim of this report is to provide as comprehensive overview of the main trends in the promotion of mobile services in both mature and so-called developing markets.  In the report the emphasis is on price-based mobile promotions, but TCL also examines the role of non-priced based functions such as the provision of additional features, applications or services by the mobile operator.

This report considers both PrePay and Pay Monthly service promotions and the different types of offer that are evolving for calls, SMS, mobile data (for smartphone use) and mobile broadband using a USB flash modem.

Furthermore, a brief overview features main trends in promotion based on the introduction of new services. In particular the focus is on promotions geared around the introduction of new types of smartphone handset and new value added services such as Mobile Broadband services. 

Te report includes a commentary on the main trends that are taking place in the market for mobile promotions and identifies the most common and the most innovative forms of promotion that are now appearing.

Table of Contents

A list of Tables & Charts       
Methodology    
Executive Summary
Key highlights of the report

Part One – Introduction to mobile pricing promotions
1.1       Introduction
1.2       Definitions of pricing promotions in a mobile phone context
1.3       Promotion types & the value of mobile pricing promotions
1.4       Restrictions & regulation of mobile pricing promotions
1.5       Examples of generic mobile pricing promotions
1.6       Key Point Summary

Part Two – Generic mobile promotional pricing plan details
2.1      Introduction
2.2      Promotional lengths of mobile pricing promotions
2.3      Percentage discounts of mobile pricing promotions
2.4.     Event specific mobile pricing promotions
2.5.     New mobile pricing product launch promotions
2.6.     New handset pricing launch promotions
2.7.     Trends in mobile pricing promotions
2.8      Key Point Summary

Part Three – Types of promotional features offered by mobile operators
3.1      Introduction
3.2      Additional mobile feature pricing promotions
3.3.     Particular customer group mobile pricing promotions
3.4.     PrePay mobile pricing promotions
3.5.     Pay Monthly mobile pricing promotions
3.6.     Key Point Summary

Part Four – Detailed pricing promotions by mobile application type
4.1.     Introduction
4.2.     SMS mobile pricing promotions
4.3.     Domestic mobile call pricing promotions
4.4.     International mobile call pricing promotions
4.5.     Mobile data pricing promotions
4.6.     Mobile broadband pricing promotions
4.7.     Key Point Summary

Part Five – The main trends in mobile pricing promotions worldwide
5.1.      Introduction
5.2.     Survey of mobile pricing promotions worldwide
            5.2.1.    European region mobile pricing promotions 
            5.2.2.    Middle East & Africa region mobile pricing promotions  
            5.2.3.    Asia Pacific regional mobile pricing promotions 
            5.2.4.    South American regional mobile pricing promotions 
            5.2.5.     North American regional mobile pricing promotions
5.3.   Key Point Summary

Part Six – The most common types of mobile pricing promotions worldwide
6.1.     Introduction
6.2.     The main types of mobile promotion worldwide
            6.2.1.     The main types of mobile promotion in Europe 
            6.2.2.     The main types of mobile promotion in the Middle East region
            6.2.3.     The main types of mobile promotion in the Asia Pacific region
            6.2.4.     The main types of mobile promotion in the South American region
            6.2.5.     The main types of mobile promotion in the North American region
            6.2.6.     The main types of mobile promotion in the African region
6.3.   New trends in mobile pricing promotion services
6.4.   Analysis of mobile pricing promotions
6.5.   The reasons for a mobile promotion
6.6.  The results of a mobile promotion
6.6.   Key Point Summary

Appendices I, II and III